Do you ever wonder what kind of targeting is in place for the ads you get served?
Let's take an example from tonight. As I watched three episodes of 30 Rock, Hulu served me an eHarmony ad. Now, do you think eHarmony thought they would reach their target audience by targeting that type of show? Possibly.
But after the ad ran and I continued watching, from my bed, I had another thought. It's also possible that they were targeting by day of week. As in, anyone watching TV online on a Friday evening might also be a person with a need for eHarmony.
Or maybe I'm a media planner with too much time on her hands.
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